Just opened last week, 18th February located at NY's famous 5th Avenue. This daring Armani store concept offers Giorgio Armani, Emporio Armani, Armani Jeans, EA7, Armani Casa and Giorgio Armani Beauty, Bar and Restaurant as well as exclusive products from both Giorgio Armani and Emporio Armani. Prior to the opening of the US store, Armani opened identical store concept in Hong Kong and Tokyo. All were designed by the same Award Winning Italian firm, Fuksas. Shanghai will be the next home for this similar concept, scheduled to be open in 2010 (a little bird told me). With current economy situation, this is a very balsy move. Yes, this concept store worked in Asia because Armani's biggest market is in Japan and China since the early 90's. Most stores in 5th Avenue are actually loosing money, even during pre-recession time because of sky-rocketing rental fees. Not trying to be pesimistic, maybe this store was planned as a "monument-store". Yep...it is "Big Face" to have a flagship in the legendary 5th Avenue just like what everybody does. Well then it is time to "rub elbows" with the likes of Vuitton, Prada, Bendel, etc. Anyway...... Look at at the insanely beautiful staircase pictures below. It is more like a work of art rather than just a staircase. Bravo Fuksas!! Read more story here.
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